Red Lobster Endless Shrimp Exclusive Deal in December 2023

When Red Lobster eaters ate the seafood chain’s all-you-can-eat shrimp, they were also eating something else the company’s profits.

In June, Red Lobster held its popular “Ultimate Endless Shrimp” promotion, which it had long introduced as a permanent fixture on its menu on a limited-time basis. The goal is to increase footfall at your restaurant between July and December when sales are typically slow.

Under the all-you-can-eat offer, diners initially get two shrimp-based dishes, but can then order as many additional shrimp dishes as they want, including popcorn shrimp, garlic shrimp scampi, and shrimp linguini alfredo. Are included like favorites included.

The customers ate it up. But as demand for the endless shrimp grew, Red Lobster struggled to profit while serving up piles of shellfish at comparatively cheap prices. The offer failed to prevent losses by raising the price to $22 and even $25, contributing to a disappointing quarter for Red Lobster’s owner, Thailand-based Thai Union.

The popularity of Red Lobster’s Unlimited Shrimp Feast coincides with a recent increase in visitors to the all-you-can-eat chain restaurant. Data from foot-traffic tracker shows that in March, Golden Corral, Cicis, and Pizza Ranch three popular buffets that offer prix-fixe dining saw a 125% increase in foot traffic over two years.

The growing popularity of all-you-can-eat food options comes as Americans say they still feel the pain of higher consumer prices despite easing inflation.


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